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R|Elan™ – Strengthening network in Bangladesh

R|Elan™ – Fabric 2.0

Reliance Industries Limited’s (RIL) R|Elan™ – Fabric 2.0 is a portfolio of fabric innovations, offering a wide spectrum of benefits from sustainability to high performance and wellness. These smart fabrics have been created from specially engineered fibres and yarns using the cutting-edge technological expertise, state-of-the-art R&D and the robust testing systems at Reliance Industries Limited, India. These provide solutions to emerging consumer needs and is highly sought after by established brands, retailers and apparel manufacturers.

RElan™ R|Elan™ – Strengthening network in Bangladesh
Figure: R|Elan™ provides brands with unique product capabilities that power different apparel segments like denim, knits, athleisure, formalwear etc.

R|Elan™ provides brands with unique product capabilities that power different apparel segments like denim, knits, athleisure, formalwear etc.

R|Elan™ enables innovative garments that are in-sync with the latest fashion trends and fulfil the lifestyle needs of the consumers as well.

Establishing strong network in Bangladesh

Reliance has established partnerships with key players in Bangladesh in the past few years to produce new-age fabrics, using R|Elan™ speciality products. Under its Hub Excellence Program (HEP), Reliance is strengthening its network by providing assurance to brands/retailers of rapid product development, streamlined production, timely supply of raw materials and standard quality. The partner firms also receive technical and product development assistance from RIL apart in the form of leads for business development and marketing support.

Thus, R|Elan™ is a complete solution provider, offering an extensive range of innovative fabrics, each with a special benefit, catering to evolving consumer needs and enhancing comfort.

Diverse product portfolio to meet emerging consumer needs

R|Elan™ has fabric technologies that act as solutions to various emerging consumer needs; the eco-friendly fabrics help apparel brands create special sustainable collections, thereby enabling the ‘green fashion’ movement across the industry. R|Elan™ has also infused new-age functionality in its innovative fabric range to meet the growing demand for high performance apparels.

The R|Elan™ product portfolio includes products grouped under different categories like:

Sustainability

    • GreenGoldrecycled from 100% post-consumer used PET bottles,
    • EcoGold – advanced sustainable technology that reduces persistence of textile waste in the environment,
    • GreenGold Cotluk – Imparts desired Cotton look and feel to the fabric, made available from recycling 100% post-consumer used PET bottles

Hi-Performance

    • Kooltex – rapid moisture management functionality that keeps the garment cool and dry,
    • AirTherm – thermal insulation functionality enables the garment to keep the wearer warm and comfortable,
    • AllClima – inherent dual functionality enables all year comfort

Wellness

    • FeelFresh – antimicrobial fabric that reduces bacterial growth and inhibits bad odour

Reliance is India’s largest private sector company, with a consolidated revenue of INR 792,756 crore ($104.6 billion), cash profit of INR 110,778 crore ($14.6 billion), and net profit of INR 67,845 crore ($9.0 billion) for the year ended March 31, 2022. Reliance’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, advanced materials and composites, renewables (solar and hydrogen), retail and digital services.

Currently ranking 104th, Reliance is the largest private sector company from India to feature in Fortune’s Global 500 list of “World’s Largest Companies” for 2022. The company stands 53rd in the Forbes Global 2000 rankings of “World’s Largest Public Companies” for 2022 – top-most among Indian companies. It features among LinkedIn’s ‘The Best Companies to Work For in India’ (2021).

If anyone has any feedback or input regarding the published news, please contact: info@textiletoday.com.bd

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