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Retailer Browns and Thrift+ to help shop more sustainably

Browns, a UK-based luxury retailer, was founded in 1970 and was acquired in 2015 by London-based online fashion company Farfetch. Browns recently merged with second-hand retail platform Thrift+ to help people shop more sustainably.

Browns and Thrift+
Figure: Browns recently merged with second-hand retail platform Thrift+ to help people shop more sustainably.

Now the customers can easily donate unwanted clothes and accessories and help giving the items a new life elsewhere.

The Browns have teamed up with The Restory as a move to address a variety of concerns to promote sustainability. Also met with Made to Order and Made to Major.

And now joining Thrift+ is another step towards promoting a more sustainable way of shopping, believes Farfetch-owned Browns. The new service can be accessed through the retailer’s e-commerce platform Brownsfashion.com.

Through the platform, customers will be able to order a bespoke Thrift+ x Browns donation bag, following which they pack up their pre-owned clothing and book a free collection service.

Other than that, Thrift+ is handling all the work including product photography and online sales listing.

Significantly, one-third of sales go to a charity grant of the customer’s choice, the other one-third goes to Thrift+ costs, and the remaining money is converted into Browns Credit.

 

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