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Fashion & Retail Sustainability

Rockay: Making running socks from ocean plastic waste

US startup premium running apparel brand Rockay is not any average new brand hoping to make business. It has taken a mission impossible stance with providing runners a sustainable and world-class product by turning plastic into fabrics. And rescuing the world out of the environmental crisis it is facing.

Rockay socks from ocean plastic waste
Figure: Rockay started with socks with recycled yarn from ocean plastic waste. Courtesy: Rockay

Back in May 2018, Rockay started with socks with recycled yarn from ocean plastic waste. They are softer, durable and free of odor.

The fibers are similar to virgin fibers and all yarns are 10% recycled and on average about 50% from ocean waste. Yarn is made of Econyl and recycled nylon – but not from Merino wool as it was not durable enough in combination with nylon and polyamide and it would rip too often.

Yarn is made of Econyl and recycled nylon – but not from Merino wool as it was not durable enough in combination with nylon and polyamide and it would rip too often.

It ensures extra cushioning in the right places to avoid giving wearer blisters and the right amount of mesh zones so the feet can ventilate as well.

Rockay’s factories are based in Lithuania, which gives the company extra edge as 40% of its socks market is in Europe. In the USA it has a 50% market share.

“It is close to the market. We also try to ship directly from the factory to our main warehouses, cutting our middlemen and reducing additional transportation,” said Daniel Chabert Pfefferkorn, Founder, Rockay.

The revolutionary company wants a complete apparel line-up by 2020.

US startup premium running apparel brand Rockay is not any average new brand hoping to make business. It has taken a mission impossible stance with providing runners a sustainable and world-class product by turning plastic into fabrics. And rescuing the world out of the environmental crisis it is facing.

Back in May 2018, Rockay started with socks with recycled yarn from ocean plastic waste. They are softer, durable and free of odor.

The fibers are similar to virgin fibers and all yarns are 10% recycled and on average about 50% from ocean waste. Yarn is made of Econyl and recycled nylon – but not from Merino wool as it was not durable enough in combination with nylon and polyamide and it would rip too often.

It ensures extra cushioning in the right places to avoid giving wearer blisters and the right amount of mesh zones so the feet can ventilate as well.

Rockay’s factories are based in Lithuania, which gives the company extra edge as 40% of its socks market is in Europe. In the USA it has a 50% market share.

“It is close to the market. We also try to ship directly from the factory to our main warehouses, cutting our middlemen and reducing additional transportation,” said Daniel Chabert Pfefferkorn, Founder, Rockay.

The revolutionary company wants a complete apparel line-up by 2020.

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