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Shanghai Tang launches new store in Hong Kong

Recently, leading fashion lifestyle brand, Shanghai Tang has launched a new store at Pacific Place in Hong Kong. In the Hong Kong store, the brand introduced its latest ready-to-wear collection ‘The Double Song’ and the modern lifestyle collection ‘Ginger flower diffuser & candle’.

Shanghai Tang-Hong Kong
Figure: Shanghai Tang has launched a new store at Pacific Place in Hong Kong. Courtesy: South China Morning Post

Shanghai Tang is dedicated to upholding modern Chinese aesthetics to the world. With lively and energetic, beautiful and attractive designs that keep pace with the times, it has always been known as a representative of the melting pot of East and West, and the combination of tradition and modernity.

Its designers used variable styles of Chinese and Western tailoring to bond contrasting characters such as strength, flexibility, sensibility and rationality. The collection reveals China’s natural charm accompanied by romantic and lively depictions of rocks, trees, flowers, birds and realistic backdrop. The intricate craftsmanship and innovative design is a verse to classical Chinese beauty with a modern touch – the flawless cooperation to convey the serenity and elegance of contemporary women.

Moreover, Shanghai Tang’s co-existence of strength and softness in the garments has made it demanding among consumers. Shanghai Tang’s shirts, suits and wide-legged trousers cover the beauty of stiffness and liveliness with their shiny satin textures. Streamlined coats, parkas and lace explore women’s diverse beauty, presenting the feminine character’s clarity and honesty.

Shanghai Tang was founded by the late socialite and magnate Sir David Tang KBE in Hong Kong in 1994. From ‘Inspired by China’ to ‘Created by Chinese’, today Shanghai Tang reinvents the brand’s voice with the spirit of contemporary China, establishing itself as an international Chinese luxury lifestyle brand while staying true to the brand’s heritage.

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