Shangu Group is one of the leading garments manufacturing company, working for value addition through their continuous effort, also committed to product innovation and continuous improvement of the quality benchmark.
In the COVID-19 pandemic situation, the company is strictly maintaining the social distancing safety guidelines set by the World Health Organization (WHO). All its sewing, cutting, finishing, packing sections are ensuring social distancing among the workers.
Shangu Group is going to set up a new woven factory ‘Shangu Dress Ltd’. The set up will generate around 4000 employment opportunities.
Woven products have a huge demand in the global market which will be caught by the new setup to flourish Shangu Group’s achievement in a greater aspect.
One of the main strategies of Shangu Group is to display their design and product development aiming to attract potential buyers. The company sets a target to provide its design for ultimate customers and in this regard, they have launched their strong R&D team.
“Now we are focusing on product design and development, we have a strong R&D team who works for designing innovative products following fashion trends. More than 80 percent of designs made by our team are accepted by buyers,” said, M. A Taher, Founder Chairman of Shangu Group.
Now we are doing all types of woven items including Shirts, ladies wear for US, EU and UK market. In this short period, we have achieved customer’s faith by building up a business connection over and done with honesty, integrity and commitment, said M. A Taher.
In post-pandemic situations, businesses are moving online. Now our marketing strategy turns online.
“Our government is doing well for the RMG industry especially in the pandemic situation they supported us by providing special incentives. However, to tackle the second wave of the COVID-19, we need more government supports.”
“I will request Govt to set up a Garments Ministry which will pay attention for accomplishing dynamic research and development. A joint and teamwork among Govt and concerned organizations like BGMEA, BKMEA, BTMA, etc. is also required to sustain in the global market strength,” he concluded.