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Silver Line Group focusing more on product diversification and development

In the present global market, buyers are giving priority to the factories who provides vertical one-stop services. Silver Line is one of the pioneers in Bangladesh when it comes about providing top-notch one-stop services.

Silver Line Group focusing on product diversification
Figure 1: 20-40% own designed products get selected by buyers of Silver Line Group.

Silver Line Group has complete backward linkage solution including garmenting facility. They have spinning mill, weaving, dying, finishing and printing facilities. CEO of Silver Line Group, Helal Mohammed Nuri shared their strength in product development, diversification and manufacturing excellence.

Design studio, a new concept for the manufacturing industry

Nowadays the buyers are reducing their design costs. Instead of going to the seasonal designers they are now approaching the manufacturers – it reduces design cost immensely as in Europe or the US, design cost is huge.

Whereas manufacturer like us have design studios and sending them color concepts and notebook for new product design for free of cost. And Silver Line has that vertical set up to serve the buyers.

Also, to sustain in the market, manufacturers are developing new designs/concepts with their R&D team. And this one-stop service is a lifeline for buyers, who are desperately looking to reduce the price to stay in the retail business. Here lies their strength, as from developing fiber to designing, they provide a one-stop solution.

“Our design selection success rate is very impressive. Depending on customer, 20 to 40% of our designed products get selected.”

Helal Mohammed Nuri, CEO of Silver Line Group

From the industry aspect, more and more groups are coming forward with this type of setup, which is a very positive sign for Bangladesh textile and apparel industry.

“We have a state-of-the-art design studio facility to support our customers as well as to show our strength. Behind this unique design success story, our 25 person’s team gives focus on each customer separately. When a buyer gives their presentation, we ask specific and detailed questions on the market, trends, season, etc. then we go for design. And our design selection success rate is very impressive. Depending on customer, 20 to 40% of our designed products get selected,” said Helal Mohammed Nuri.

SIlver Line Group Helal Mohammed Nuri
Figure 2: Helal Mohammed Nuri, CEO of Silver Line Group.

Product and production range

In spinning, they do cotton blend yarn, along with linen, Tencel, Modal and other types of products. In fabric, we are doing rd, poplin and other types of development.

“To put it in a nutshell, keeping in mind the present world, as well as Europe and the US latest demands and developments, we can supply accordingly. As we have a spinning and textile facility, we can fulfill any type of customer demand.”

They have two types of facilities: yarn-dyed fabric and solid dyed fabric. They are also a nominated factory for the world’s leading retailers like M&S, H&M, and Tom Tailor for yarn-dyed fabric for our quality and operational standard. Besides, they also have digital and rotary printing facility.

In garments, they have started with exclusive formal shirt of yarn-dyed fabric, we do sports shirts, kids wear, uniform, sleepwear, ladies’ tops, pajamas, denim.

“We have a plan to start bottom production as well. Monthly we are exporting about 1.5 million pieces garments to the US and Europe. And in near future we will increase it to 2.5 million pieces hopefully,” he concluded.

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