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Denim Factory Tales

Square’s new investment to produce 2.6mn pcs denim garments per month

Square Denims Ltd. Garments Unit has started its journey with a dream to be one of the best denim manufacturers and exporters in Bangladesh. With 2.6 million pcs per month production capacity, they have set the biggest washing factory under one roof in Bangladesh.

With the integrated vertical setup of spinning, denim fabric, non-denim, and circular knit fabric manufacturing units are designed and equipped with state-of-the-art machinery and enthusiastic experienced management.

Figure 1: Square Denims Ltd. Garments Unit has started its journey with a dream to be one of the best denim manufacturers and exporters in Bangladesh.

Square Group has a denim fabric manufacturing unit at Habiganj, Sylhet. A year ago, they have started their Denim Garments unit which is situated in Valuka, Mymensingh. The factory has a large space of around 30 acres of land with the biggest washing unit under one roof which is to be started at end of this year 2022.

SK. Shamim Hasan, General Manager (Operations) of Square Denim Garments Unit has given some of the ground details of their vision, denim industry updates, and opportunity for Bangladesh to grab it.

Before starting the Garments Unit, they have studied the feasibility of this denim sector and they have found that Bangladesh has only 4% of the global market share. By analyzing this opportunity, they have started this project. The main target while building this project was to ensure the quality of the products.

“R&D and product diversification are the keys concerning areas for us which we are focusing most,” SK. Shamim Hasan, General Manager (Operations) of Square Denim Garments Unit said to Textile Today.

The project expansion plan has been divided into several phases. For enhancing the capacity in the future, they will continue the research on the market demand and the fashion trend. Currently, they have 24 lines of machines set up in the floor. Within next year they will increase another 12 lines. By the next four years, it may grow into 60 up lines.

Figure 2: SK. Shamim Hasan, General Manager (Operations), Square Denim Garments Unit.

The denim market is still lucrative for Bangladesh. Currently, Bangladesh is the top denim exporter to USA and EU though Bangladesh has only 4% of the global market share. That indicates Bangladesh’s denim sector has a long way to go.

Square Denim mainly focuses on R&D to increase its capacity to make high-end garments. The buyer has accepted this initiative positively and they are hoping to get a good response from buyers.

Before starting the project, they have prepared the R&D team. The factory is giving the total logistics and other support for this team building.

Textile-Today-Square Denim Garments Unit
Figure 3: Rahbar Hossain (Left), Asst. Manager, Business Development; Tareq Amin, Founder & CEO; Ibrahim Khalil, Marketing Executive, Textile Today with SK. Shamim Hasan (2nd from lest) visiting Square Denim Garments Unit.

Square has its backward linkage which is a great advantage for them. Most of the buyers want one-stop service from the factories. Square has its own spinning mill, fabric mill, laundry, and others which helps to maintain the end-product quality. During the pandemic situation, factories in Bangladesh suffered various hardships and went through a huge backward linkage crisis.

Square Group of Industries is moving forward steadily with its controlled management system and employee satisfaction. The top management of the company treats its people as their family members.

Figure 1: Square Denims Ltd. Garments Unit production floor.

“Every people of the company own it and works accordingly. Secondly, the chain of command in our management is strong and we always try to maintain it. Which also helps us to grow,” SK. Shamim Hasan added.

Square Denim Garments Unit is going to be one of the state-of-the-art factories in Bangladesh. They have a clear vision and a great team for achieving their future goal. Other denim factories should take inspiration from them.

If anyone has any feedback or input regarding the published news, please contact: info@textiletoday.com.bd

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