Trützschler’s first subsidiary in China, the world’s largest textile market is celebrating 20-year anniversary in 2021.
By building customer relationships, building business success for Trützschler Textile Machinery (Shanghai) Co. Ltd, for two decades, their colleagues at the 42,500-square-meter facility in Qingpu, near Shanghai.
Nowadays, Trützschler has a strong presence in China. They had to earn that position by listening to customers and building their knowledge of this fast-paced and constantly changing market.
Trützschler’s learning process began in 1988 when they started exporting their DK 714 carding machines from Germany to China.
As the demand for their machines grew, they collected regular feedback from their customers in China. Also, understand their needs and offer value-adding innovations.
By founding Trützchler Textile Machinery Shanghai (TTMS) in 2001, they committed to their customers in this country and began developing next-generation machines that could meet their shifting requirements.
And the TC 05, which was launched in 2008, in particular, was an incredibly popular innovation that opened up the Chinese market for Trützschler.
It was followed by further successful models like the TC 8 and TC 10 up to their latest card generation, the 1.28-meter-wide TC 15, which already set new benchmarks.
Also, with the delivery of the 8.000th card to the Chinese market in 2021, they have reached a big milestone in the history of TTMS.
Notably, the passion for customer-focused research and development is important behind the success in China. And it will also be for their future success too.
For this, their teams continue to upgrade and reimagine their products and services to maximize the value they create for their Chinese customers.
Actually, Trützschler’s mission is to lead the development of the textile industry by constantly exploring new technologies, and they are able to do this because their customers trust them and collaborate with their expert teams.
As a family-owned company with a culture of honesty and integrity, they interact with their customers in an open and uncomplicated manner.
This combination of innovative technologies and excellent service enables Trützschler to be quick and flexible, which is extremely important in such a dynamic market.
Harald Schoepp said, “When I came to China in 2003, I faced the same challenges in my own life that Trützschler faced in this market. We didn’t know enough about the Chinese culture and the textile market here. That’s why we were so lucky that our Chinese colleagues helped us to understand the way of doing business in China and supported our efforts to adapt our products and strategies for this unique market.”
In the beginning, their products were designed to meet the needs of a small segment of the market in China, and their sales volume was quite small.
On the other hand, they wanted to introduce their products to more Chinese spinning mills and show how they boost productivity and quality without raising costs.
As they gained a better understanding of the needs of Chinese customers, they changed their designs to support them even more effectively.
“Twenty years ago, we found out that Chinese customers only needed one licker-in roller instead of three. Now, as machine-picked cotton becomes more common, we have switched back from one licker-in to three. It’s important to keep up-to-date about market changes, and we’re going to make sure we do exactly that as we develop our next generation of innovations for China,” he added.
In China Trützschler’s achievements is a direct result of their unwavering commitment to dedicated and expert customer service.
Chen Jie, Spinning Machine Sales Manager for TTMS said, “Our Sales team wins us the first order from a new customer, and the outstanding performance of our machines wins their respect.”
However, their success in China is built on strong and long-lasting relationships with their customers. Because they provide outstanding after-sales service.
Chen Jie joined TTMS in 2001 and meanwhile looks back on ten years of professional experience in service as well as another ten years in sales.
“Trützschler is a family business and it feels like a big family among our customers, as well as our team. My work makes me realize that our great reputation in China is also generated by the close cooperation between all our departments working hand in hand every day,” he said.
According to Yuan Dezhu, Trützschler Customer Relationship and Technical Marketing Manager for China, “Trützschler Textile Machinery (Shanghai) Co., Ltd.’s presence in this market is a powerful example of how a foreign-owned enterprise can succeed in China, especially in the textile machinery industry. Our market share is still growing as we continue to introduce advanced technologies for our customers here.”
In fact, Trützschler established a second wholly-owned subsidiary in China in 2019 to produce and sell nonwoven equipment, and to provide a range of spare parts and service options.
A new site for this business is now under construction and will be completed in November this year.
Besides that, they plan to invite their colleagues and customers to celebrate the opening ceremony for this new facility, and to honor the 20th anniversary of Trützschler Textile Machinery (Shanghai) Co., Ltd.
With that, they want to share memories from their success in China, which turn this great momentum into great momentum for their shared future.
