UK luxury brands have participated in the recent Paris Fashion Week after almost a two-year pause. The 2-year break gave the British designers to rethink their design and return with revived and sustainable collections that enthuse fashion buyers.
UK luxury brands’ latest collections feature organic, recycled, or environmentally friendly fabrics beside new innovative materials and are fashioned using local small-scale manufacturing, ethical sourcing, or circular processes. At the same time, not compromising on style.
For the new season, sustainable luxury brand BAV TAILOR further reinforces its commitment to global craftsmanship, diversity and ‘slowly’ fashion through the brand’s conscious 360° manifesto. The new Ananda AW22/23 collection focuses on the synthesis of conscious luxury and responsibility through innovative new materials such as Tencel Luxe, which are obtained from renewable wood sources in a closed process providing offers a smooth grip, curtain and fluid-like color and vibrancy.
The latest Teija Eilola collection, which can be seen at Paper Mache Tiger, consists of handmade details and unique drapery that are cut to create one of a kind item with Nordic spirit. In this collection, Teija has used a 1910 patent of Scottish Wax cotton, sustainably grown cashmere yarn in Traditional Aran patterns and Made in Italy fine quilted leather from local tanneries.
Designer Teija Eilola said, “The new F22 collection is a blend of our exciting manipulated new details and textiles, from engineered elastic and pleating to Scottish Wax cotton outerwear with military edge.”
“With delicate metallic beadwork, structured double wool, and luxurious oversized knitwear, we are keeping our focus on finding new ways to be sustainable and thoughtful on the process and local sourcing,” Eilola added.
Clothing brand Avantgarde IA London, which is showing at Paris Showroom NO SEASON this season, seeks to provide a sense of timelessness, authenticity and quality in the age of fast consumerism, with the longevity of the garments is achieved by focusing on their quality. The brand works with carefully-selected British digital textile printing specialists to ensure that the deep vibrant colors of the prints will last, enhanced through the uncompromising quality of fabrics and careful quality control.
Womenswear brand Anciela, showing at Schröroom, utilises an array of circular processes, recycled fibre jacquards and deadstock textiles. Small-scale production is also based in London to ensure ethical pay and conditions, delivering beautifully hand-crafted designs that are friendly to the planet.
Yasmin Sewell and Kyle Robinson, founders of womenswear brand Être Cécile said, “For us, sustainability means producing clothes using ethically sourced materials that you can continue wearing for years to come: future-friendly wardrobe classics. We stand firmly against fast fashion and instead adopt a slower, more mindful approach with a focus on quality. Everything we create will eventually return to the earth, so we are committed to using natural, plant-based textiles where possible.”
Contemporary womenswear designer Eudon Choi’s new collection uses organic cotton, ethically sourced cashmere, eco-friendly viscose, recycled synthetic fibres and surplus fabrics.
Atlas Accessories, showing virtually at AQ Market, uses unique materials such as plant fibre and recycled precious metals are all ethically and sustainably sourced but it is the brand’s unique tribal leathers that showcase its sustainability. Historically proven sustainable resources designed by nature to be durable, helping to reduce disposability.
Footwear and jewellery designer Freya Rose, who is showing at Premiere Classe, is dedicated to ensuring all her beautiful ‘wearable works of art’ are made ethically. Out of Sync, which is showing virtually at AQ Market, is focused on local manufacturing, rescued and sustainable fabrics and versatile design.