Online fashion sales are growing in the UK. It rose for a successive 3 months in September as consumers are buying for the coming winter. The garment sector, which was one of the hardest hits by the COVID-19 lockdown restrictions, witnessed 7.9% year-on-year sales rise in contrast to last month’s 6.8% rise.
These findings were published by IMRG Capgemini Online Retail Index, which monitors the online sales performance of over 200 retailers.
Experts thinks that the increase was perhaps due to the seasonal change and included encouraging growth for menswear sales, which were up 20.5% year-on-year against a year-to-date average of -10.3% – but further disappointment for footwear sales with a decline of 6.9%.
As COVID-19 lockdown restrictions were reinstated in September, online sales in general catchup with the expected seasonal growth.
In contrast to the spending inflations perceived during phase one of the lockdown, last month logged a steady seasonal online sales growth of 42% year-on-year – below the peak growth of 51% in June, but still very strong. Month-on-month, sales were up 5.35%.
Echoing sales figures from the last six months, multichannel retailers continued to strongly outperform their online only counterparts, recording growth of 62.7% versus 19.6%.