Japanese fast-fashion brand, Uniqlo, opened its largest Southeast Asian store yet in the Philippines at Manila’s Glorietta 5 shopping Centre recently.
Tadashi Yanai, Founder, Uniqlo, expressed happiness over the launch of the store in the country. The store will be offering a world-class shopping experience to its local and international customers.
Substantiating further on the above, Tadashi said that the state-of-the-art design, as well as the huge LED displays, will make it the largest ever flagship store in the country.
The newly opened retail store is already being compared to its stores in London, Paris, and New York. Like in its other stores, Uniqlo Manila will display exquisite collections of LifeWear, in addition to having exclusive sections for innerwear and winter outfits.
The ‘Our Future Is Here’ campaign is an exciting opportunity to deepen our connection with the city of Manila through our global flagship store, to engage communities and celebrate the innovators who will shape its future.
“The new store offers local and international customers a huge shopping area and a world-class immersive shopping experience featuring large visual displays and state-of-the-art design concepts,” said Uniqlo in a statement.
Uniqlo Philippines has been running a nationwide campaign as a lead-up to the store’s launch, called ‘Our Future Is Here’. The fast-fashion retailer has been inviting customers to nominate Filipinos, who they believe are leaders in sports, film, music, culture, design, and other disciplines, influencing the nation’s future.
John Jay, president for global creative at Uniqlo’s parent, Fast Retailing, expressed that, “The ‘Our Future Is Here’ campaign is an exciting opportunity to deepen our connection with the city of Manila through our global flagship store, to engage communities and celebrate the innovators who will shape its future.”
Satoshi Hatase, Uniqlo’s Southeast Asia and Oceania chief executive officer, said that, we have a plan to enter Vietnam by 2019 and shift to bigger, freestanding stores in the region, Uniqlo is on track to hit its target of tripling sales in Southeast Asia to 300 billion yen ($2.6 billion) by 2022 from 100 billion yen in 2017,
“The expansion puts Fast Retailing in a strong position to capitalize on the region’s growing middle class,” said Thomas Jastrzab, Bloomberg Intelligence industry analyst.
“Uniqlo’s value-priced basics such as t-shirts and skirts should appeal to budget-minded consumers dealing with rising inflation,” Jastrzab added.