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Denim Q&A

How to uphold the strong position of Bangladesh denim in global market?

Textile Today question of the month

Bangladesh is already a top denim exporter to USA and EU. Bangladeshi many companies also expanding their facilities for denim garments production.

Question: What kind of product diversification is needed to uphold the position and sustain the business as already huge investment has been put here?

Yamin Chowdhury, General Manager (Production), Denimach Washing Ltd.


Considering the investments and long-term sustainability in the Readymade Garments (RMG) sector, especially for denim, we have to adopt the following product diversifications (1-4) immediately:

  1. Grabbing the latest fashion business market by adopting the latest fashion, sustainable technologies and automation.
  2. All factories should have the self R&D and innovation team to show our extraordinary capabilities and capacities at different renowned exhibitions and platforms.
  3. Strengthen the backward supply chain by increasing the country’s in-house facilities for raw material sourcing hence reducing the imports and lead times for faster supply chains.
  4. Also due to the availability of huge ground manpower, we should not leave the large volume of basic product ranges business drastically and that will create the void of using that manpower and shall have a very negative impact on our manpower utilities.
  5. Government should create favourable business environments for renowned brands and buyers rather than keeping the market open for the small and unknown traders.
  6. Government should have proper monitor for the foreign experts’ competencies and their contributions and has to create the available space for encouraging and utilizing our local experts and manpower developments.
  7. Government and BGMEA should make the common rules and regulations for all the brands and buyers for their ethical and sustainable business policy that will limit the interference and access of different brands with different requirements and shall have the supervision under one umbrella.

Mohammad Jasim Uddin Project Director, NZ DENIM LTD


We need to work closely with the backward linkage – fiber, chemicals, and sustainable process, sustainable vibe like eco-friendly and eco process, water-saving with circularity, reduction of carbon emission, recycle like PCW, PIW, and circular economy.

Our main drawback lies in raw materials. If we can work with the jute, bamboo, lady’s finger, and pineapple to make regenerated fiber (viscose, lyocell, modal, etc.) and if we can convert all the plastic materials such as bottle, poly packaging materials, any other poly materials to yarn or fiber, it will be a great achievement for our county.

Government should take the initiative as we can import easily or can set up man-made fiber plants to fill up the global demand and we need to come out from cotton-based products to man-made fiber as well need to demand government incentives on non-cotton clothing.

Steps to uphold our position in the global market:

  1. Need to set institute for denim, jeans, and washing for more research and innovation to produce trendier and fancier items.
  2. Brand and image development are also vital parts here.
  3. Adopt the Fourth Industrial Revolution (4IR) (Artificial intelligence, Blockchain, Trend analysis, Employee empowerment).
  4. Increase efficiency with modernization, wastage reductions, power saving, and local experts’ training with leadership quality need to be achieved.
If anyone has any feedback or input regarding the published news, please contact: info@textiletoday.com.bd

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