Recently US apparel retailer JC Penney has become the latest firm to join the Ellen MacArthur Foundation’s (EMF) Jeans Redesign Project.
JCPenney’s initiative aims to reduce the environmental impact of their operations as well as provide customers with more sustainable products.
As part of this project, JCPenney is focusing on design and production efforts on sustainability standards, eco-friendly packaging, our organic and recyclable fiber materials, and environmentally friendly washing programs.
In this regard Briana Seferian, senior designer, specialty women’s apparel, and circularity lead for the Product Sustainability Working Group, JCPenney said, “With this initiative and part of our ongoing sustainability commitment, we are steadily building long-term sustainability into our products, processes.”
Also practices to offer their customers the best products with less environmental impact and in the most ethical, safe, and sustainable ways available, he added.
Actually, joined by 94 participants, including major fashion brands, retailers, apparel manufacturers, and fabric mills, JCPenney has the opportunity to get the latest design and production insights.
Which could help drive a more sustainable future for jeans and all fashion products.
Earlier, retailers shared how they collected organic materials, incorporated recyclable materials in the fabric, and removed metal rivets.
It also eliminates toxins and promotes the safe processing of jeans.