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Vericast reveals the plan of US consumers during holiday season

Vericast, new shopper sentiment, and insights from marketing solutions company reveal that US consumers expect value, also they want to spend more and plan to shop locally in-store this holiday season.

Vericast reveals the plan of US consumers
Figure: Nowadays 50% of consumers are planning to use more coupons for holiday shopping as per the company.

As per a recent survey by the company, holiday shopping is starting earlier this year due to shipping delays experienced with online shopping last year.

In which, 55% plan to shop in person, 60% prefer to shop at local neighborhood stores and 71% of consumers agree it is important to support local stores and restaurants.

On the other side, while 63% of consumers found the holiday season last year to be more stressful than previous years. But now 59% feel optimistic about the upcoming 2021 holiday season.

According to consumers, saving money on holiday purchases is a priority, especially when 30% of those expectations that they will spend more than last year.  And planning to buy more gifts to make up for the 2020 holiday season.

Meanwhile, 78% of consumers increased their saving behaviors during the pandemic, and 84% plan to continue this trend over the next year.

Nowadays 50% of consumers are planning to use more coupons for holiday shopping as per the company.

 

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