Brazilian denim specialist VICUNHA TEXTIL draws its inspiration for new trends from the most diverse of sources. References to bygone eras are reinterpreted, with technological advances and social change also acting as additional influential factors. To achieve a better future, it’s necessary to look back to the past, especially when it comes to social and ecological sustainability issues. Pluralism, as a connective element of the most different styles, looks and influences, is the defining factor for the denim summer of 2018.
VICUNHA has clustered the trends into four main themes and is presenting a mix of references that reflect the multi-faceted influences of contemporary and bold interpretations.
While the ocean is used to reflect on the humanitarian situation in Open Sea, ecological topics are providing food for thought in Bio Society. The youthful energy of the new generation is having a strong influence on fashion. Buzzy Disrupt gives an insight into a pastel-coloured private world that is bringing more carefree individuality and humour to our everyday lives. And Z Nation reflects the appeal of a new reality that is emerging from the virtual world in which sport and technology dominate.
Introduction VTrend: Z NATION – gamification the reality
Today’s youth is no longer defined by doubts, indecisiveness and uncertainty. As digital natives, they are connected with the whole world. Accompanying this new freedom are also the demands placed on high-performance, technologically innovative and sophisticated fabrics that meet the needs of their lifestyle. Music, sport and interactive games – on or offline – are part of their reality, while interacting, sharing and posting are part of their everyday lives. It’s up to fashion to decode these elements.
The urban and the online lifestyles intersect here, against the backdrop of a constant flood of information. Increasingly technological fabrics are part of this trend while modern looks with light coatings are all about the functionality. Features like breathability and a high stretch factor promise comfort, freedom of movement and even more mobility.
The new denims have evolved from the synergies between technology and well-being. Differential dyes, which result in excellent washes and offer flexibility and a high elasticity, are the main feature of the high-performance fabrics. A high stretch content, fabrics that are extremely soft to the touch and perfect recovery properties are all essential elements when it comes to the shaping styles. Additional athleisure-style silhouettes form the basis of new structures that offer a denim look on the outside while being comparable to a sweatshirt in terms of their feel and comfort. In different weightings, from light to moderately heavy, high performance items that adapt to climatic changes and always keep the skin dry and cool are highlights of the collection. The retro-futuristic appearance of the surfaces is a result of the contrasting textures and small flecks, achieved by acid washing and marble effects.