The World’s Cleanest Vertically Integrated Denim Company Warp + Weft denim has entered in a collaboration with the non-profit organization charity: water. The aim of this development is to bring clean and safe drinking water to people in developing countries.
Figure 1: Initial US$ 100,000 will provide water to over three thousand people in Malawi, Africa. Courtesy: charity: water
Warp + Weft donated an initial US$ 100,000 that provided water to over three thousand people in Malawi, Africa.
Sarah Ahmed, CEO, Warp + Weft denim explained in a recent interview with Forbes that Warp + Weft’s partnership with the organization will span the course of 18 months with the goal of bringing drinking water to 10,000 people.
"For us, it’s no longer enough to simply save water during the manufacturing process. We want to take it a step further and work with Charity Water to fund water projects globally. We now think in terms of water saved versus water donated."
Warp+Weft products will have consumer-facing yellow tags to spread awareness of the partnership.
“This partnership needs to serve as a model to the rest of the fashion industry that not only is it time to work with suppliers like ADM that are dedicated to saving water, but that giving back that water is equally important,” said Warp + Weft founder Sarah Ahmed.
Figure 2: Sarah Ahmed, founder and CEO, Warp + Weft denim, on its sustainability efforts. Courtesy: Warp + Weft
“Every time our customers see that yellow tag, they will feel real change is happening from manufacturing to the brand to the field. We are proud to be the catalyst for this change,” Sarah added.
"For us, it’s no longer enough to simply save water during the manufacturing process. We want to take it a step further and work with Charity Water to fund water projects globally. We now think in terms of water saved versus water donated," Ahmed told Forbes.
Warp + Weft was founded in 2017 by DL1961's former creative director Sarah Ahmed to offer affordable, inclusive denim created sustainably. In creating the 477,000 pairs of jeans the company has sold across 75 different sizes, Warp + Weft implemented technologies to up-cycle and recycle water used. According to the brand's website, it has saved 572,400,000 gallons of water.
