Yarn marketing now a day becomes a vital factor for the spinners having huge competitions with local and international markets. The market climate remained fluctuating with international raw cotton prices those again setting record highs. On the other hand, supply and demand fundamentals became still more bullish during the months of 2010-2011.
In the present volatile yarn market, proper marketing strategy has to be adopted for the sake of industries. These polices have already been implemented in yarn marketing by Dr. Engr. Md. Saiful Islam. He told information is business that is not only available but also open while he was asked about his success of yarn marketing at his office. We can easily be benefited with the information around us.
According to Dr. Islam, marketing is simply a relation between seller and buyer
and this relation is to create instead of some services with each other. Al-Haj Karin Textiles Ltd.(AKTL) is getting benefits from the slogan “Quality”, that means goods will not return but customer. This is how AKTL has become one of the leaders in the yarn market with a great reputation as well as premier product price. AKTL marketing team works with a group of media players that have established a strong sale force in knit and woven area with an achievable turnover of sale target every month.
Let’s have a look at the long professional career of Dr. Engr. Md. Saiful Islam who was born in the district of Lakshmipur. Dr. Islam began working after graduating with a textile degree from Bangladesh Textile Engineering University in Dhaka. During his employment he worked in government and many private organizations. His textile career began in 1986, when he joined as Assistant Manager (Marketing) in DYES-IN-CHEM, a trading house of textile dyes & chemicals.
Dr. Islam has a long marketing experience working with big conglomerate ‘Beximco Group’ for the period of 1994 – 2003. At present, he has been working as General Manager (Mktg.) since 2007 in Al-Haj Karin Textiles Ltd.(AKTL), Karim Group, one of the state-of-the-art yarn manufacturing mills in the country. He always wants to spend his time in study that inspired him post graduate MBA degree from Asian University. He is part-time teacher in Ahshanullah University as well as External Examiner in Daffodil University. He has recently obtained Ph.D degree in Textile from Jahangirnagr University in 2010.