Clothing retailer Zara announced to make its collections from 100 percent sustainable fabrics by 2025. Inditex, the owner of high street fashion chain Zara – which was named the world’s third largest apparel company this year by Forbes – said its other brands, including Zara Home, Massimo Dutti and Pull&Bear, will also follow suit.
The commitment to a more responsible future was made recently at its annual shareholders’ meeting and makes Zara, which accounts for 70% of Inditex’s group sales, the first international store to make such a commitment, reports WWD.
It is one of several ambitious targets to be announced by 2025, 80% of the energy consumed in Zara’s headquarters, factories and stores will be from renewable sources and its facilities will produce zero landfill waste, the company said. By 2023, it promised, the viscose used will also be 100% sustainable.
Inditex is already in the middle of a serious sustainability drive. Since 2015 it has collected more than 34,000 tons of used stock, after it installed clothes banks in more than 800 stores in 24 regions. A service picking up used clothes from customers’ homes has proved effective in Spain, Beijing and Shanghai and will be extended to London, Paris and New York.
Pablo Isla, the Chief Executive of Inditex, said, “We need to be a force for change, not only in the company but in the whole sector.
Inditex is the ones establishing these targets, the strength and impulse for change is coming from the commercial team, the people who are working with our suppliers, the people working with fabrics. It is something that’s happening inside our company.
Isla insisted this week that despite Inditex’s presence on nearly every main high street around the world “the opposite of a fast-fashion company”, adding, “We operate with a different model. We make our own patterns, work with our own factories, keep low levels of inventory, have local sourcing and manufacturing and don’t have promotions in stores.”