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ZDHC welcomes Aditya Birla Fashion and Retail Ltd

ZDHC Foundation welcomes Aditya Birla Fashion and Retail Ltd (ABFRL) as a ‘Friend of ZDHC’. ABFRL is the first Indian apparel brand to associate with the ZDHC Programme in September.

ABFRL is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. The company has a network of 3,212 stores across approximately 31,000 multi-brand outlets with 6,800+ points of sales in department stores across India (as of 31 March 2021).

Figure: ZDHC Foundation welcomes Aditya Birla Fashion and Retail Ltd (ABFRL) as a ‘Friend of ZDHC.’ Courtesy: Collected

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England established now for over 25 years. Pantaloons is one of India’s largest fast-fashion store brands.

The company holds exclusive online and offline rights to the India network of California-based fast fashion brand Forever 21. Their international brand’s portfolio includes: The Collective, India’s largest multi-brand retailer of international brands, Simon Carter, and select mono-brands such as American Eagle, Ralph Lauren, Hackett London, Ted Baker, and Fred Perry.

This collaboration of ABFRL with ZDHC as a Friend will strengthen the efforts of ZDHC South Asia Region’s outreach to the domestic textile industry in India. ABFRL hopes that this collaboration will act as a pivot in transforming their value chain to deliver sustainable fashion beyond traditional approaches and help in reducing the chemical footprint and deliver safe products.

ABFRL’s participation in the ZDHC Programme will accelerate sustainable chemical management to a wider stakeholder segment.

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